Chivita 100% – Manchester United
Chi Limited signs partnership with Manchester United
The management of Chi Limited has signed a multiyear sponsorship deal with Manchester United. The deal will allow Chi Limited, Nigeria’s market leader in fruit juices, to use the legendary Manchester United crest, club imagery, players and other intellectual property on a range of products throughout Nigeria.
Founded over 30 years ago, Chi prides itself as being Nigeria’s premier producer of healthy, high quality, fruit and dairy based drinks which are enjoyed by millions of customers every year.
With mega brands like Chivita 100%, Chivita Active, Chi Exotic, Chi Happy Hour, Chi Ice Tea, Capri-Sonne, Hollandia Yoghurt and Hollandia Evaporated Milk occupying leading positions in their respective segments, Chi Limited has successfully ensured market dominance in Nigeria over the years through its successful marketing and brand building strategies. Its great emphasis on innovation and community welfare has ensured investment in modern facilities across Africa, in-turn creating employment and giving skills to help improve lives.
With this partnership, Chi Limited’s flagship brand, Chivita 100% fruit juice becomes the preferred soft drink of Manchester United in Nigeria. Manufactured from 100% pure fruits, Chivita 100% contains no added sugar, no preservative and no added colours. It is a rare blend of the best of Nigerian and imported fruit juices. Thus, what the consumer gets is the same benefits of natural nutrients found in real fruit. In addition, 100% fruit juices are naturally fortified with nutrients like vitamin C, calcium and vitamin D. Chivita 100% is the first choice of consumers when they look for pure natural fruit juice with no added sugar or preservatives.
The partnership will further deepen consumer loyalty as well as ensure that millions of passionate soccer fans across Nigeria continue to refresh and rejuvenate themselves with Chivita 100% fruit juice and other beverage offerings from Chi Limited as they relish every moment of the beautiful game.
With over 35 million followers, Nigeria is home to some of the club’s most passionate fans, and this partnership will help bring these fans closer to the club they love.