Chivita 100% “Juiceball”’s success commended at FA Cup match viewing

01 Sep 2016

    Consumers of Chivita 100% fruit juice were recently thrilled when the brand partnered with Ikeja Capital City Hotel to host a match viewing of the English FA Cup final match between Manchester United and Crystal Palace. The event offered an opportunity for soccer fans to be entertained, relax and be refreshed with Chivita 100% fruit Juice. It would be recalled that Chi Limited had held similar match viewing with memorable experiences in various venues across the country.
    For a brand associated with excellence, this match viewing is a veritable platform to engage consumers with not just the best there is in fruit juice, but a high display of soccer artistry from some of the best players and teams in English football. Major activation points were set up for refreshment and nourishment, whilst large television screens beamed the new commercial for Chivita 100% -“JuiceBall” at intervals during the match.
    According to Segun Badmus, an Engineer with Integrated Systems Limited, “we appreciate the effort the management of Chi Limited has made in making this event possible. Through the “JuiceBall” television advertisement and partnership activities in Nigeria, the company has continued to demonstrate its willingness to support sports and offer pure fruit juice for refreshment across the country”
    ‎For kachi Madubogu, an advert executive with MediaView, “the Chivita 100% “JuiceBall” television advertisement is a delight to Soccer fans. Very few other commercials running across all television channels within Nigeria showcase as much powerful soccer stars as this commercial does. It has gone a long way in positioning the brand for the local and international market and highlights the essence that has ensured its leadership in the juice category of the Nigerian market. The success of Manchester United today at the FA Cup final is a reflection of a tradition of excellence that Chivita 100% has always been associated with”
    According to Chi Limited’s Head of Marketing, Probal Bhattacharya, “we shall continue to identify the best strategic platforms to connect with, engage, refresh and nourish our numerous consumers with their favourite Chivita 100% fruit juice. ‎Each of these match viewing engagements, enable us get valuable feedback on the success of this television advertisement as well as share moments of celebration with our valuable consumers” The English FA Cup final played at the Wembley Stadium ended with a 2-1 victory for Manchester United over Crystal Palace. With this victory, Manchester United wins the cup for the 12th time in their history and become the tournament’s joint-most successful club alongside Arsenal.
    Chivita 100% is a premium quality fruit juice for consumers who desire pure, healthy and natural refreshment. It is available in 6 variants; Real Orange, Real Apple, Real Pineapple, Red Grape, Orange Pineapple & Orange Mango and in 1 litre, 315ml and 200ml pack sizes.

    One thought on “Chivita 100% “Juiceball”’s success commended at FA Cup match viewing”

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