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Chivita 100% “Juiceball” Commercial reinforces brand value through sustained campaign

01 Sep 2016

There is no gainsaying that one commercial campaign which has got consumers and communication analysts talking in the last few months has been the Chivita 100% Juiceball commercial. Deployed through an effective online, television, print and outdoor campaign for several months, the commercial has been able to sustain the tempo in ensuring brand awareness and continues to effectively resonate with consumers across the country.  
    Speaking after a football match viewing session at Ojez Bar recently, Emeka Ejike, a marketing executive with SportsPro Limited, stated “it is a positive development to see that the Chivita 100% Juiceball Commercial is still running across multiple communication platforms several months after it was launched. We have seen some great commercials from other brands run in the past but many only run for a short while and quickly lose their power to captivate audiences. As a passionate consumer of the quality fruit juice I am filled with pride whenever I have to watch the commercial especially with some of my favourite players featured in them”
 
    For Afolabi Odeyemi, a popular brand and products blogger, “I have been attracted to the Chivita 100% “Juiceball” commercial since inception. On few occasions, I have had cause to comment on the commercial in the past and I must commend the management of Chi Limited for their foresight and resolve to sustain what is essentially one of the most creative commercial campaigns in Nigeria. Its sustenance has gone a long way to reinforce its value as the best fruit juice there is on the market shelf”
 
    Speaking on the television commercial, CHI Limited’s Head of Marketing, Probal Bhattacharya said, “We are aware of the impact that the Chivita 100% “Juiceball” commercial has created in the minds of our numerous consumers. The commercial was painstakingly conceptualized to reflect our resolve and commitment to offer the best there is in fruit juice. We are confident that Chivita 100% fruit juice through its nourishing and refreshing value would consistently offer positive brand experiences to its consumers across the country”
 
    Chivita 100% fruit juice comes with no added sugar, colour or preservatives and is available in six variants; Real Orange, Real Apple, Real Pineapple, Red Grape, Orange Pineapple & Orange Mango all in 1 litre, 315ml and 200ml pack sizes.

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