CHI ICE TEA: COME OVER TO THE TEA SIDE OF LIFE
22 Feb 2016
Across various cultures and traditions, tea drinking is generally seen as a lifestyle that cuts across age or ethnic barrier, with more people getting initiated into the culture. Tea drinking has become not just a part of our meals, but a natural remedy that re-invigorates and refreshes all day long. According to Healthguardiance.org a reputable fitness and wellness website, research has shown that Ice Tea has been proven to be a healthy option as it contains anti-oxidants, low calories as well as a good hydrating and rejuvenating benefit.
For Ice Tea consumers across Nigeria, exciting times lie ahead as Chi Limited, Nigeria’s market leader in Juices and fruit drinks recently unveiled a new marketing communication campaign for its Ice Tea brand tagged “Come over to the Tea Side of Life”. Made from Premium natural tea leaves with delicious fruity flavors, Chi Ice Tea is an excellent blend of natural tea extract with real fruits, produced to provide consumers a delightful and natural great–tasting beverage for rejuvenation.
Meant to promote the culture of tea drinking across various strata of society, the Television Advertisement aptly delivers the emotional attributes of refreshment, rejuvenation and naturalness associated with the brand in a resonating manner. The advertisement which is being deployed through Television, Radio, Billboards and Digital platforms as well as other marketing and trade activations is already receiving wide acclaim for its succinct depiction of the Chi Ice Tea brand with premium and persuasive imagery.
The television advertisement highlights an experience with Chi Ice Tea, which is in line with its brand promise of tasty refreshing goodness. Set on a beach, it portrays a lady who is in desperate need of respite and refreshment. She stumbles on a pack of Chi Ice Tea to quench her thirst and is instantly rejuvenated. This is dramatically depicted in her morphing and transforming into a refreshing mix of cool ice with hints of natural tea leaves & fruity flavors. This feeling of rejuvenation and refreshment is almost viral and triggers a chain of spontaneous refreshing reactions on the bright sunny beach. The whole crowd is invited to come over to “the tea side of life”, where each one gets refreshed and joins the crowd dancing to the beat of Chi Ice Tea.
Importantly, the advertisement seeks to attract the attention of its target audience by featuring a diverse race of carefully selected characters, all coming together to celebrate and connect through dance and camaraderie, thus reinforcing the brand as world class and of premium quality.
According to Deepanjan Roy, Managing Director, CHI Limited, “Ingrained in our processes is the desire to primarily cater to the needs of discerning Nigerian consumers, for high quality, healthy and refreshing drinks. Chi Ice Tea is another brand from CHI Limited that stands out as a world class drink with tasty refreshing value. We are confident that with our commitment to ensuring that consumers get only the best, Chi Ice Tea would continue to remain the number one Ice Tea brand of choice for refreshment and rejuvenation by millions of consumers across Nigeria”
Chi Limited’s range of health-conscious brands continue to lead their various categories as favorites amongst consumers in Nigeria. With the refreshing and rejuvenating goodness of Chi Ice Tea, one would ask for nothing more but accept the call to come over to the tea side of life.
Chi Ice Tea can be enjoyed by consumers who desire a natural refreshing and rejuvenating drink. The brand comes in 2 variants; Lemon and Peach and is available in 1Ltr, 500ml & 200ml packs.